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Advisory · ~20 brands · several hundred enterprise accounts

Multi-brand DTC + B2B consolidation scoping

Advisory engagement designing the architecture for consolidating many independent brands into a single storefront, with a parallel B2B model serving enterprise accounts.

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Shape

A merchant operating roughly twenty consumer brands that wanted a single direct-to-consumer storefront without losing brand identity, while continuing to serve several hundred enterprise B2B accounts with bespoke catalogues and pricing. The shape of the project hadn’t been resolved before agency conversations started.

What the engagement looked at

  • Company-hierarchy design — modelling the buyer side to match how procurement decisions are made (parent → location → buyer).
  • Catalogue and pricing strategy — how to handle per-account visibility and pricing without painting the merchant into a corner as new brands are added.
  • Brand-level rules at checkout — what kinds of constraints (credit limits, MOQ, exclusions) belong in the platform vs. somewhere else.
  • Discovery and recommendations approach at a high level — how to surface cross-brand experiences for DTC without making the B2B path noisier.

What was handed over

A written architecture document, a sized outline of the consolidation work, and the questions the merchant should put to the agency they engaged. Build (if it happened) was the agency’s; the model was the engagement’s contribution.