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22 May 2026

Notes in progress

A placeholder while the writing here finds its shape. Essays incoming on AI in practice, Shopify-platform decisions, and what's worth building small.

This section is a workbench more than a publication. Over the coming months I’ll be posting essays here on three threads I keep coming back to:

  • AI in practice — what actually ships, what doesn’t, and how to tell the difference before you spend the budget.
  • Shopify-platform decisions — the choices merchants wish they’d known to ask about: Functions vs apps, Markets vs multi-store, headless vs not.
  • Building small things — why a small tool, owned, beats a big platform, rented.

If you want a thing to read in the meantime, the AI Primer is a good place to start.

Working on something related?

Happy to talk it through. No commitment — just a conversation.